Ever since mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products.
Pemasar harus membuat empat keputusan penting ketika membuat program pemasangan iklan yakni :
1. Menetapkan tujuan pemasangan iklan.
2. Menetapkan anggaran pemasangan iklan
3. Menyusun strategi pemasangan iklan
4. Mengevaluasi pemasangan iklan
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